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Fett to become M&M
As part of a cross-branding campaign between the candy company Mars (M&M’s and Skittles) and Lucasfilm’s Revenge of the Sith, Boba Fett will take the shape of a round chocolate candy.
The Star Wars Mpire campaign promises to be very fun. They are introducing dark chocolate M&Ms which will be known as “Sith Mix”, while the milk chocolate ones will be called “Jedi Mix”. We’ve already seen Jedi Master “M”, the M&M character dressed as a Jedi, but we will also see new package art, posters, and life-size standees of M&M Darth Vader, Darth Maul, Princess Leia, Han Solo, C-3PO, R2-D2, Boba Fett, and many more. Fans are sure to get a kick out of them.
About the Author, Aaron Proctor
Founder and editor of the Boba Fett Fan Club, established in 1996. Aaron curates all of the content for BFFC and also designs/develops the website. He works with a team of volunteers worldwide. When not volunteering here, he's a cinematographer and runs his own production company.
BFFC Member #2
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Boba Fett, melts in your mouth; not your hand. This is great. Good movies meets good candy. Since I prefer Dark Chocolate then bring on the SITH!
when do you think we can expect our first M&M star wars movie? heh